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Marketing Analyst

July 10, 2023 | Comments Off on Marketing Analyst

Summary

Gleeson Homes have an excellent opportunity for a Marketing Analyst. The purpose of the role is to study market conditions and trends as well as Gleeson data in order to provide the intelligence that helps direct marketing campaigns and interpretation of the current and future market place.

Package

  • Generous holiday entitlement of 26 days per annum + bank holidays
  • Choice of company car or car allowance
  • Discretionary Bonus Scheme
  • Holiday Buy Back Scheme
  • Company Pension Scheme
  • Private Medical Insurance Scheme
  • Healthshield membership
  • Life Assurance Scheme
  • Share Purchase Plan

Main Responsibilities

  • Support business decision-making and marketing campaign planning by providing accurate and up-to-date intelligence on the customers behaviour.
  • Lead on campaign analysis providing Marketing Business Partners with campaign analysis
    and regular campaign performance reports throughout.
  • Initiate and manage projects to link the company's customer data to marketing platforms such as the email marketing system.
  • Provide daily, weekly and monthly reports including a large share of the sales and marketing board insert.
  • Become the owner of core data systems and the super-user of other data including COINs, Spotler, the Hub, Google Analytics and Power BI.

Ideal Candidate

* Provision of accurate sales and marketing data, insights and analysis in a timely manner

* Deliver key business information.

* Manages full compliance with Group policies, processes and standards.

* Degree in marketing or data analytics or relevant qualification

* Excellent analytical and problem-solving skills using a range of data analysis or statistical techniques.

*Ability to quickly understand the customer data infrastructure of the business and develop business cases for improvement

* Ability to take numerous and voluminous date sources and convert into meaningful insight

* Strong understanding of Power BI, Google Analytics and their uses

* Self-motivated with the ability to motivate others, maintaining high morale and high performance

* Ability to work in a fast paced environment

* Proactive thinker that will help to mitigate last minute requests

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