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Group Digital Marketing Manager
July 9, 2021 | Comments Off on Group Digital Marketing Manager
At Bellway we recognise that people are the key to our success and our goal is to provide a rewarding and fulfilling career in line with our values of quality, service and trust. In addition to this we are committed to being a more inclusive employer and invite applications from a variety of backgrounds. There is an exciting opportunity to join Bellway, one of the UK’s largest house builders.
Our Head Office located in Woolsington, Newcastle is looking to recruit a Group Digital Marketing Manager to join our Marketing function.
The Role Reporting to and assisting the Group Sales and Marketing Director you will be at the forefront of Bellway’s marketing function – taking ownership of all things digital and leading a team of ten colleagues.
Principal accountabilities of the Digital Marketing Manager role include:
Work alongside Group Marketing and Communications Manager to support the marketing team, including the regional marketing managers, social media, copywriters, coordinators and administrators with their digital marketing needs
Own the development and day-to-day technical maintenance of three consumer facing websites and one corporate website as well as the ecosystems to which they are attached
Own the implementation of the digital strategy: Devise an effective digital marketing strategy to drive traffic and increase conversion
Create a unified user experience
Utilise all digital channels/platforms including, but not limited to: (websites, email, social media (organic & paid), SEO and paid search)
Ensure that all channels are integrated and aligned to deliver marketing goals
Establish KPIs and implement the reporting model for measuring digital performance
Continue the development of the consumer facing content framework
Work closely with operating divisions, marketing managers/coordinators to:
Work in collaboration to define the digital proposition
Devise hyperlocal initiatives
Ensure divisions are in a position to operate in accordance with the digital strategy
Work closely with marketing and UX/development agencies to:
Manage relationships Conceptualise and deliver marketing initiatives Play a key role in the optimisation of the marketing tech stack to support all facets of the marketing function Identify opportunities, trends and ways of working which may improve performance and/or UX Advising wider teams and the business on best practice
Govern digital channels to protect the reputation of the business and ensure execution is in line with the wider digital strategy/company goals Experience, Qualifications and Skills Experience Extensive work experience in digital marketing, specifically
Experience in the role of Digital Marketing Manager is preferred Proven experience of creating and implementing a digital strategy spanning (websites, email, social media (organic & paid), SEO and paid search) Experienced user of CMS’, reporting tools such as GA and have a working knowledge of HTML and CSS
Experience of creating a seamless UX across all digital touchpoints Experience in devising and utilising reporting models to make decisions Knowledge of CRM systems and integrations with marketing tech stacks Strong stakeholder management and decision-making skills
Knowledge of the Property Industry is desirable
Qualification and Training Degree
Qualified in a relevant subject area.
Skills and Aptitude Must have a passion for digital marketing and an appreciation for the need to continuously develop/challenge ways of thinking and working.
Must have an in-depth knowledge of digital best practice, latest trends and the relevant technical knowledge behind these practices.
Enthusiastic, a problem solver and a creative thinker Hands on and strategic with the ability to devise and deliver digital initiatives designed with specific objectives in mind Excellent attention to detail
Ability to thrive under pressure in a fast-paced environment Methodical, conscientious, organised and works to deliver high standards Committed to diversity and inclusion The Role and Working Conditions Willing to be flexible in respect to day to day duties and hours worked. Office based role Core working hours In return we can offer you: Competitive salary Competitive annual bonus 25 days holiday, plus bank holidays Contributory pension scheme Life assurance We reserve the right to close this vacancy if a large volume of applications are received.