Feb

15

Brand Partnership Manager

February 15, 2022 | Comments Off on Brand Partnership Manager

BRAND PARTNERSHIP MANAGER role at Material Focus, the organisation behind the new UK-wide Recycle Your Electricals campaign

Hello. We're a mission driven not-for-profit start-up launched in April 2020 and are now looking for a Brand Partnership manager to help us work with businesses to get the UK reusing and recycling their old and unwanted electricals. Unwanted electricals are the fastest growing waste stream in the world - and the UK. Reusing these useful items and recycling the precious resources they are made from will improve lives, save money and protect the environment.

We are motivated by knowing that we are already having an impact and that we can do so much more. We have spent the past 2 years testing messages, moments, channels and different ways of working with partners to understand how best to help people act. The next phase of our campaign is to build relationships with as many partners as possible to get our message to the public at the right moment, in a way that's helpful to them. We have already worked with over 100 local authorities, electrical retailers, producers and charities, and we are ready to expand rapidly to work with many more. We want to work with organisations and people who share our values and ambition, to create a world where none of these precious materials get wasted - local authorities, businesses, charities, repair cafes, schools, environmental organisations...

You'll be part of a small and growing team who are all committed to our challenge to get the nation reusing and recycling all of their unwanted electricals. You can come in and have an immediate impact.

We are looking for a self-starter who is focussed on delivery, and is passionate about working on environmental and social good campaigns. You'll thrive on the fact that we're just starting up, with the opportunity to quickly show results.

Background

The current economic system is based on unlimited growth on a finite planet. Discarded old electricals are part of the problem. As technology evolves at such a fast pace, older electrical and electronic items are often made redundant. Most of us don't know what to do with our old electricals and end up either binning or hoarding them. The reality is that everything with a plug, a cable or a battery can be recycled and turned into anything from children's playgrounds to life saving equipment.

About Material Focus

We are a busy mission-driven start-up, with lots of ideas and never enough time to execute them all. We are a core team of 8, working with a network of trusted freelancers and agencies to get the job done.

Our campaign

We launched the Recycle Your Electricals campaign to motivate and make it easy for people to reuse and repair their unwanted electricals. This is a growing issue that many people just don't think about - but when they do they want to know practical information about what to do with it. Some throw away small electricals without even thinking about it, or perhaps we consider it but we're too busy, and what would we do with it anyway? We need to stop people in their tracks, and give them a reason to think about it, talk about it, and do the right thing. Our website has been designed as an inspiring knowledge hub with all the tools, links and resources people need to donate, repair and recycle their unwanted electricals.

Our success rests on not only driving people to our website to find out their nearest reuse and recycling points, but also getting them to actually donate, sell, repair and recycle their electricals.

About 15% of the UK public have kerbside collection services for their unwanted electricals. For everyone else the options are generally their local recycling or reuse centre, electrical retailers, charities or local community drop off points.

Businesses can play a big role in getting our message out to their customers and employees, but also acting as drop off points. Since January 2021, electrical retailers specifically are now obliged as part of new legislation to take back their customers' old electricals for recycling, when they buy new ones. Some retailers will accept all your old electricals regardless of whether you're purchasing. This has the potential in time to make it significantly easier for those without kerbside collections to recycle their old electricals. Have a look on our website to find out more.

JOB DESCRIPTION

The Role

You're a self-starter, a natural people person, with experience in building, growing and managing partnerships. You will help scale our impact by building and managing relationships with businesses to work with us on our mission. You will enjoy building mutually beneficial relationships, comfortable with discussing and agreeing the best solutions. You'll be methodically organised to allow you to deliver on partner needs. And you'll thrive in a start-up environment where you can make your mark.

The ideal team member will be excited about the chance to help change people's behaviour to save the precious materials that are currently being thrown away or hoarded.

Location wise the role is flexible, working between our offices in London Victoria, home and attending conferences and meetings with partners.

Position responsibilities

As our Brand Partnerships manager, you will help identify, develop and manage partners wanting to work with us. Once onboard, you will coordinate successful partner program delivery working closely with the marcomms team to help develop any materials.

Partnership development, delivery and performance measurement

  • Work with the team to develop our partnership strategy and approach - including KPIs to help us measure, manage and learn about what works best
  • You'll be the first point of contact for potential partners, and ensure they have a seamless experience whoever they work with at Material Focus. You'll develop and manage partner relationships in order to meet mutually agreed objectives
  • Agree and manage partnership approaches with partners - ensuring they benefit from the resources we offer and work within the campaign brand guidelines
  • Work with comms team to develop email marketing strategy to grow engagement with partnerships
  • Explore joint communications with partners using a test and learn approach to optimise
  • Maintain CRM system records to track status of relationships, response and involvement levels from partners, and key agreements
  • Report and analyse partnership program results regularly
  • Work with the digital lead to develop and manage relevant content in our partnership portal
  • Manage and flag risks (escalating to more senior colleagues for support and intervention, where required)

Qualifications & experience

  • Partnership/ account management professional with 3+ years experience in building, coordinating and maintaining mutually beneficial client relationships - either paid for or in-kind
  • Experience working with businesses and brands as partners, developing mutually beneficial objectives and delivering on them
  • Experience of managing CRM systems - we use Active Campaign
  • Confident, clear & concise when presenting internally, externally and over the telephone. Excellent written and verbal communication skills
  • Resourceful, proactive, pragmatic and energetic. Happy to work on your own as well as collaborating with others - and not phased by working with a level of ambiguity
  • You'll be highly organised with good organisational skills - ability to multi-task and determine priority projects and assignments
  • Demonstrable interest in sustainability and environmental issues
  • Keen to experiment and learn
  • Confident networking skills - happy to email/ call/ meet new contacts and develop relationships with them
  • Understanding of marketing
  • Experience of running impactful events would be useful
  • Working knowledge of excel

Further information

  • Market competitive salary and pension + other benefits
  • Flexible working

To apply

Please send in your two page CV and a one page cover letter, explaining to us in your cover letter why you're interested in the role and why you think you'd be a good fit. Do have a look around our website to find out more about us, and we look forward to finding out more about you. We won't be able to review your application without a cover letter.

By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.

«
»