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Social Media Manager – Social Care
May 16, 2022 | Comments Off on Social Media Manager – Social Care
Social Media Manager
Social Care Business Consultancy
Competitive salary
Hybrid role / home-working with some travel (National).
We are looking for a Social Media Manager to work for a consultancy business that provides a complete range of professional services to the social care sector. They operate nationally and their clients include Care and Nursing Home Groups, individual Care Homes, Nursing Homes and Domiciliary Care Providers.
Their highly experienced team provides support with every element of running care operations including regulatory and legal compliance, business operations, training and marketing. They are experts in their field and have an excellent track record of supporting clients in every area, including in taking the lead when dealing with the regulators and Local Authorities. As well as supporting their clients in adhering to the rigorous regulations that exist in social care, they also help to manage all major business functions such as marketing and business development.
As demand for these services increase they need a capable social media professional to join the team and help to deliver this range of creative services.
Working with the Director and other colleagues, your responsibilities will include supporting clients with social media and marketing (both online and offline), managing the relationship and monitoring service levels. You will help to design and implement social media and marketing strategy aligned to each individual business, helping to keep clients social media accounts up to date, creating and improving the content provided by the client, responding to followers on social media, responding to queries and monitoring customer reviews. You will also help to produce marketing leaflets and brochures, and update content on websites.
Other responsibilities may include:
- Monitoring trends in social media, design tools and applications
- Relationship Managment
- Monitoring Service Levels
- Assisting with client reputational management
- Helping clients to create video content
- Suggesting and implementing new features to develop brand awareness, promotions and competitions
- Keeping in contact with all clients on a weekly basis, providing support
What we are looking for:
- Client facing experience
- Strong writing and research skills
- A great relationship builder
- Outstanding copywriting skills
- Ability to deliver creative content
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with website design
- Excellent communication skills
- Analytical and multitasking skills
- You must be patient, caring and empathetic
By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.