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September 12, 2025 | Comments Off on B2B Lead Generation Specialist | Hybrid | Makati | Day Shift
Driving Growth Through Precision Leads At Emapta, we're more than just a workplace-we're a global community built on collaboration, growth, and purpose. With offices across key locations and partnerships with international clients, we connect professionals to exciting careers that make a real impact worldwide. We take pride in fostering an environment where talent thrives, ideas are valued, and innovation is encouraged. Here, you'll gain access to endless opportunities to learn, grow, and lead-all while being part of a supportive team that celebrates your contributions. At Emapta, your career journey goes beyond boundaries, empowering you to achieve both personal and professional success.
Job Description: As a
B2B Lead Generation Specialist, you will own strategies that fuel the sales pipeline-from building audiences and launching email campaigns to optimizing results and nurturing prospects. You'll combine data, creativity, and innovation to deliver measurable impact and generate qualified opportunities.
Job Overview: Employment type: Full-time
Shift: Day Shift
Work setup: Hybrid, Makati
Exciting Perks Await!
Competitive Salary Package
Hybrid work arrangement
HMO coverage with free dependent upon regularization
Prime office location in Makati (Easy access to MRT stations, restaurants, and banks)
Day shift schedule
Fixed weekends off
Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
Unlimited opportunities for employee referral incentives across the organization
Standard government and Emapta benefits
Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
Fun engagement activities for employees
Mentorship and exposure to global leaders and teams
Career growth opportunities
Diverse and supportive work environment
The Qualifications We Seek
3-5 years of experience in lead generation, demand generation, or digital marketing roles with experience using HubSpot or Apollo
Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)
Strong skills in email marketing and audience segmentation
Familiarity with LinkedIn Sales Navigator, list-building tools, and B2B data enrichment platforms (Apollo preferred)
Familiarity with marketing automation and lead nurturing best practices
Strong analytical skills with ability to interpret campaign data and optimize performance
Analytical mindset with experience tracking campaign performance and optimizing based on data
Excellent written and verbal communication skills
Self-starter who thrives in a collaborative, fast-paced environment
Preferred:
Background in B2B/enterprise marketing
Experience aligning marketing campaigns with sales objectives
Knowledge of SEO, paid search, and social advertising as complementary lead-gen channels
Your Daily Tasks Audience Building & Management
Develop and maintain segmented prospect databases across industries, personas, and engagement
Leverage tools and platforms (CRM, marketing automation, LinkedIn, list-building tools) to expand audience reach
Segment and maintain contact lists to ensure accurate targeting and personalization
Email Marketing
Plan, create, and deploy email campaigns that nurture leads through the funnel
Monitor performance (deliverability, open/click rates, conversions) and optimize campaigns for engagement
Own A/B testing strategy for subject lines, content, and CTAs
Develop and manage automated email nurturing sequences to guide leads through the buyer's journey
Ensure email content aligns with brand messaging and supports broader marketing and sales objectives
Reporting & Optimization
Track lead generation metrics (MQLs, conversion rates, CPL, ROI) and deliver actionable insights
Implement best practices and continuously test new channels or tactics to improve performance
Why We Stand Out Among the Rest! Join Emapta, recognized as
one of the Top 20 Dream Companies for Filipinos in 2024. With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases Filipino excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 10,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
"We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire."
Tim Vorbach, CEO #EmaptaEra