Feb

25

Campaign Manager

February 25, 2022 | Comments Off on Campaign Manager

CAMPAIGN MANAGER - role at Material Focus, the organisation behind the UK-wide Recycle Your Electricals campaign

Hello. We're a mission driven not-for-pro?t start-up launched in April 2020 and are now looking for a Campaign Manager.

Unwanted electricals are the fastest growing waste stream in the world - and the UK. Reusing these useful items and recycling the precious resources they are made from will improve lives, save money and protect the environment.

The campaign has already achieved a lot. We've delivered the campaign into over 100 local authority areas across the country via our brand messenger HypnoCat, achieved media coverage in titles like Forbes and the BBC, and worked with a range of in?uencers and celebrities. We are ambitious to do more. We have spent the past 2 years testing messages, moments, channels and different ways of delivering our campaign message.

We're looking for someone who is an experienced Campaign Manager, who is a self-starter, and can drive a campaign from its inception to delivery across all channels - on and of?ine. You will have experience of delivering campaigns across all channels - owned, earned and paid channels. You'll have a personal interest in sustainability, with some experience as well.

Background

Managing electrical waste is one of the biggest challenges of our time - it is the fastest growing waste stream in the world - and in the UK. As technology evolves at such a fast pace, older electrical and electronic items are often made redundant. Any item with a plug, battery or cable can be recycled - and over 75% of the materials can be reused so that we don't have to mine for new ones.

About Material Focus

We are a busy mission-driven not-for-pro?t start-up, with lots of ideas and never enough time to execute them all. We are a core team of 8, working with a network of trusted freelancers and agencies to get the job done.

Our campaign

We launched the Recycle Your Electricals campaign to motivate and make it easier for people to reuse and repair their unwanted electricals. This is a growing issue that many people just don't think about - but when they do they want to know practical information about what to do with their unwanted electricals. We need to stop people in their tracks, and give them a reason to think about the issue, talk about it, and do the right thing. Our website has been designed as an inspiring knowledge hub with all the tools, links and resources people need to donate, repair and recycle their unwanted electricals.

JOB DESCRIPTION

The role

You're a self-starter with experience in delivering integrated campaigns across web, social media, advertising, and PR. You'll be familiar with consumer trends, and you will have strong project management skills. You'll thrive on the fact that we're a relatively new campaign, and we are at an exciting time to make your mark.

The role will be based in Victoria, London, and ?exible working arrangements will be considered for this role.

Position responsibilities

  • Co-ordinate and contribute towards a marketing plan to achieve the already agreed 3 year
  • Support the development and lead the delivery of our paid and earned campaigns in different regions across the UK, taking an evidence-based approach to developing the campaign. You'll set and regularly review performance metrics in order to optimise the campaign. And you'll eEmbrace a test and learn
  • Create and manage content to promote across our owned, earned and paid channels - including newsletters, videos, marketing materials, social media content, and PR. You'll need to ensure all content is tonally on-brand, and designed for a variety of audiences. You'll work with the SEO lead internally to ensure the content is optimised for the
  • C ome up with exciting and market relevant content ideas. You'll help de?ne and orchestrate the content calendar across a mix of campaigns, goals, and content types, establishing performance metrics with a view to ongoing content

  • Manage the monitoring and reporting on campaign performance and optimisationthe performance of projects using google analytics, brand tracking, social media and media monitoring
  • Work with the partnership manager(s) to develop and implement joint communications with
  • Manage marketing & communications
  • Day to day management of the Marketing Executive and the PR Executive to ensure the delivery of

Quali?cations and experience

  • Marketing professional with 5+ years experience in content and marketing communications in a B2C
  • Strong project management skills, with attention to Ability to multi-task and determine priority projects and assignments.
  • Likely to be resourceful, proactive, pragmatic and energetic and enjoy building relationships. Happy to work on your own as well as collaborating with others - and not phased by working with a reasonable level of
  • Experience in creating communications through a range of channels to achieve
  • Good understanding of how owned and paid for media works, and experience in running multi-media
  • Understanding of how PR
  • Good writing
  • Eager to experiment and
  • Interest in

Further information

  • Permanent contract
  • Market competitive salary, bonus and pension

To apply

Please send in your CV and a cover letter, explaining to us in your cover letter why you're interested in the role and why you think you'd be a good ?t. Do have a look around our website to ?nd out more about us, and we look forward to ?nding out more about you. We won't be able to review your application without a cover letter.

By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.

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