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Conversion Rate Optimization (CRO) Specialist

October 29, 2025 | Comments Off on Conversion Rate Optimization (CRO) Specialist

Optimize, Test, and Transform Digital Journeys

Drive impactful user experiences by combining data-driven insights, technical precision, and creative experimentation to elevate website performance and conversions. Step into a global career in digital optimization where your skills shape online experiences with international impact. This role offers the unique chance to make your mark in the tech industry, refine user journeys, and craft lasting digital improvements-all while working from your home country.

Job Description

As a Conversion Rate Optimization (CRO) Specialist, you will lead the development and execution of CRO strategies, implement advanced tracking, and drive experimentation to maximize site conversions. With expertise in GTM, GA4, and CRO tools, you'll be at the forefront of data-driven decision-making.

Job Overview

Employment type: Full-time

Shift: Night Shift, Weekends Off

Salary: PHP 90,000 to PHP 120,000

Work setup: Hybrid, Makati

Exciting Perks Await!

  • Sign-on Bonus equivalent to one month's salary
  • Day 1 HMO coverage with free dependent
  • Competitive Salary Package
  • Night differential pay to maximize your earnings
  • Hybrid work arrangement
  • Prime office location in Makati (Easy access to MRT stations, restaurants, and banks)
  • Fixed weekends off
  • Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
  • Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
  • Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
  • Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
  • Unlimited opportunities for employee referral incentives across the organization
  • Standard government and Emapta benefits
  • Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  • Fun engagement activities for employees
  • Mentorship and exposure to global leaders and teams
  • Career growth opportunities
  • Diverse and supportive work environment

    • The Qualifications We Seek

  • Minimum of 2 years' relevant experience in digital analytics, conversion rate optimization (CRO), or experimentation.
  • Proven expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4) (required)
  • Hands-on experience with A/B and multivariate testing platforms such as Optimizely, VWO, Convert, Mutiny, Google Optimize, Adobe Target, or AB Tasty.
  • Demonstrated success in CRO strategy, test planning, and data-driven experimentation to improve conversion performance.
  • Experience creating visual mockups or wireframes to communicate test experiences and hypotheses to stakeholders.
  • Solid understanding of HTML and CSS; JavaScript proficiency strongly preferred.
  • WordPress and WP Engine experience required for technical setup and tag implementation.
  • Familiarity with Marketo, HubSpot, or other marketing automation tools is a plus.
  • Strong analytical mindset with the ability to interpret data, identify insights, and recommend optimization actions.
  • Exceptional attention to detail and ability to execute technical tasks accurately and efficiently in fast-paced environments.

    • Your Daily Tasks

  • Implement custom website event tracking using Google Tag Manager and validate setups with GTM debugger tools
  • Collaborate with stakeholders to design and execute CRO experiments
  • Report on CRO test performance and communicate insights
  • Ensure seamless measurement and interpretation of on-site behaviors
  • Use HTML, CSS, and JavaScript (as needed) to support test variants and tagging implementations
  • Contribute to ongoing CRO strategy, including hypothesis generation and prioritization
  • Participate in website design and layout discussions to support test variants and user experience improvements

    • About the Client

    Optimizing Tech for Global Impact

    Our client is a leading software solutions provider dedicated to driving measurable change through technology. They empower organizations with innovative platforms, advanced analytics, and digital transformation strategies to create lasting impact worldwide. Join their team and be part of a mission that merges technology with purpose.

    Welcome to Emapta Philippines!

    Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.

    Apply now and be part of the #EmaptaEra!

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