Feb
28
Digital Marketing Executive
February 28, 2023 | Comments Off on Digital Marketing Executive
Digital Marketing Executive - Breedon Group
Breedon on the Hill, Derby We're looking to recruit a new team member with a love of all things social and who has demonstrable experience of using a variety of social media channels in a professional capacity.Working as part of a small friendly team, the right candidate will need to demonstrate a good understanding of all aspects of social media and digital marketing.
The post holder will manage social media channels for the Group (UK and Ireland), with the aim to build brand awareness, support customer relationships, drive traffic to our website and provide cohesive messages across all channels
We're looking for someone with two years' experience in social media management who will understand targeting via paid and organic methods. Digital campaign creation is essential, as well as reporting on the social media channels.
Main responsibilities:
- Provide planning and idea generation for social media content and campaigns with guidance from the communications and marketing team
- Support the team in working with planning, marketing and commissioning to turn marketing and programme briefs into digital/social activation
- Develop creative approaches to curating social media content, utilising existing and new tools
- Produce digital assets (images, gifs, video) that can be used across social media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Adobe CS)
- Produce copy that is optimised for social platforms and formats, in line with the approved style guide and tone of voice
- Manage the editorial plan, including creating/curating, scheduling, and targeting content, ensuring that it supports both the overarching strategic priorities of the Group and meets audience needs
- Ensure editorial content supports our brand values and is consistent with the agreed editorial style and tone
- Use social listening/measurement/insight tools and dashboards to generate and share social data with relevant stakeholders
- Monitor performance of the social media channels on a day-to-day basis and report monthly stats to the team
- Use your own skills to create amazing campaigns that promote and enhance our brand
Are you the right candidate?
- Experience of creation and delivery of social media assets within construction or an industry with a similar brand facing business
- Ability to work on own initiative while seeking appropriate input as required
- Good video and image editing skills using Adobe software
- Ability to meet and set targets and deadlines while managing a wide range of concurrent activities
- Experience of using Excel/Google Docs to create and manage planning documents in a team environment
- Good research skills, able to identify opportunities and follow through
- Attention to detail with good editorial judgement, accuracy and sensitivity
- Experience of creating shareable visual content for social media channels using new and emerging technologies
- Organised and efficient. Good written and verbal communication
- Able to embrace change and make improvements to working practices
- A team player, able to collaborate across organisational boundaries
- A good record of creative achievement and delivering creative innovation
- Managing stakeholder relationships
- Graphic design and/or illustration skills
- Digital marketing and social networking
- Social media campaign experience
What you can expect from us…
By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.