Apr
3
Global Marketing Director – Sleep Disorders
April 3, 2023 | Comments Off on Global Marketing Director – Sleep Disorders
Global Marketing Director - Sleep Disorders
Copenhagen, Denmark, or UK
Salary: Competitive + Benefits + Bonus
If you are a pharmaceutical marketing professional, specialising in sleep disorder product launches, then we want to hear from you!
Join us to help improve peoples' lives and make healthcare better for everyone!
Why Pharmanovia?
Pharmanovia is a dynamic, fast-growing international pharmaceutical company with a portfolio of over 20 brands across more than 140 markets. Our mission is to improve patient health globally through the revitalisation of niche, tried-and-trusted medicines.
Since its inception in 2013, Pharmanovia has grown consistently year on year, focusing on delivering high-quality branded prescription medicines to patients, prescribers, and healthcare providers across the world. Our growth has enabled the company to reinvest in its products, brands, people, and to give back to its communities. A people business with a strong, supportive culture that encourages innovation and entrepreneurial spirit, our team comprises over 300 employees and 29 nationalities, operating from offices in the UK, Denmark, Netherlands, Switzerland, U.A.E., India, Singapore, Italy, and South Korea.
We are an agile and imaginative global specialty pharma business and a preferred partner for innovator pharma companies, instigating a paradigm shift in the life cycle management of iconic medicines. We seek to extensively engage with clinical communities to communicate product improvements and prioritise environmental, social, and governance considerations across the business and workforce.
Pharmanovia's therapeutic areas include Cardiovascular, Oncology, Endocrinology and Neurology.
About the role:
As Global Marketing Director, you will be responsible for leading the world-wide commercial launch of Pharmanovia's first in class medicine, Sunosi® (solriamfetol), used to improve wakefulness and reduce excessive daytime sleepiness (EDS) in adults with narcolepsy or obstructive sleep. You will also be the leader within the organisation who will establish and shape Pharmanovia's Sleep Disorder Portfolio which includes current and future pipeline treatments in development.
This role demands a seasoned leader who has experience from across the commercial value chain in both marketing and sales. You will be the driving force behind the development and implementation of the global brand strategy and programs. You will have P&L responsibility / targets and will be expected to work closely with key internal stakeholders to ensure all aspects of strategic planning, development of promotional tools, sales force implementation, and launch performance monitoring are executed to perfection.
Prior experience within Sleep Disorders, Narcolepsy, OSA, Neurology and/or Psychiatry is a major asset.
To succeed in this role, you must be motivated and passionate about driving business growth within an entrepreneurial environment. You will have the opportunity to leverage your experience and to also rethink and shape what good commercialisation looks like. You must have a results-oriented mindset, with a talent for analysing market trends and leveraging insights to build effective marketing strategies that drive growth and success. You'll need to be an exceptional leader with strong communication and collaboration skills, able to work cross-functionally in a fast-paced, dynamic environment.
Reporting directly to the Associate Vice President of Global Marketing, this role is part of the Strategic Marketing & Market Access business area led by the Chief Brand Officer.
This position can be based in in a hybrid setup anywhere in Europe - preference for Copenhagen, Denmark, or the United Kingdom.
Main responsibilities and duties:
- Develop and execute a comprehensive launch strategy for the product launches for sleep disorders in line with company goals and objectives.
- Lead and manage a team of cross-functional experts, including medical affairs, market access, sales, and marketing teams, to achieve successful product launch.
- Develop and manage the product launch budget, ensuring efficient and effective utilisation of resources.
- Work closely with the research and development team to ensure the successful completion of clinical trials and regulatory submissions.
- Drive development and delivery of promotional materials and sales force training.
- Develop and implement marketing programs in key markets and manage and track performance and return on investment.
- Collaborate with key internal and external stakeholders, including healthcare professionals, patient groups, advocacy groups, and regulatory bodies, to maximize product awareness and adoption.
- Analyse market trends, competitive landscape, and customer feedback to identify opportunities and risks and develop appropriate strategies to address them.
- Develop and maintain relationships with key opinion leaders, professional organisations, and other stakeholders to build brand awareness and credibility.
- Establish and monitor key performance indicators (KPIs) to measure the success of the launch and adjust strategies as necessary to ensure product success.
- Ensure compliance with relevant regulations, industry codes of practice, and company policies and procedures.
- Communicate regularly with senior management on product launch progress and escalate issues and concerns as appropriate.
To thrive and succeed in this role you will need:
- Bachelor's degree in a relevant field, such as life sciences, business, or marketing; advanced degree preferred.
- At least 10 years of relevant experience in the pharmaceutical industry, with a strong track record of launching successful products.
- Strong knowledge of sleep disorder treatments and the competitive landscape.
- Experience leading cross-functional teams and managing budgets.
- Strong strategic and analytical skills, with the ability to identify and capitalise on opportunities while managing risks.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders at all levels.
- Demonstrated ability to manage multiple projects simultaneously and prioritise effectively.
- Strong leadership skills with the ability to inspire and motivate teams to achieve their goals.
- Knowledge of regulatory requirements and experience working with regulatory agencies.
- Ability to work collaboratively in a fast-paced, dynamic environment
- Fluency in written and spoken English
In return:
We offer a competitive salary plus bonus and rewards package including holiday, health & wellbeing program, employee recognition awards, social events, pension scheme and hybrid working.
By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.